Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- phrase A
strategy ofmarketing that involves extending widely usedstandards of product categories withproprietary capabilities, and then using the differences todisadvantage itscompetitors .
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".
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