from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A display of goods for sale situated at an end of an aisle in a shop, perpendicular to the goods in the aisle.
  • noun Any of various capping devices that fit over the end of something, either as protection or to prevent loss of contents.


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  • "While many stores reckon eye-level is the top spot, some think a little higher is better. Others charge more for goods placed on end caps—displays at the end of the aisles which they reckon to have the greatest visibility (although some experts say it all depends on the direction in which people gyrate around a store—and opinion on that is also divided). To be on the right-hand-side of an eye-level selection is often considered the very best place, because most people are right-handed and most people’s eyes drift rightwards."

    - The way the brain buys,, 18 Dec 2008.

    August 11, 2009

  • Also see endcap.

    August 11, 2009