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Examples
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Generally speaking, in an industry facing a market in which brand loyalty fell for exogeneous reasons, many economists would predict that firms would increase their marketing activities and seek to differentiate their products in order to appeal to specific niches of the market.
American Grace Robert D. Putnam 2010
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There is a differential of transference cost, but negated by lower Real Wages, which are set by exogeneous factors. lgl
Outsourcing, Arnold Kling | EconLog | Library of Economics and Liberty 2009
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