exoticisation

Aside from the familiar face of cultural bullying the campaign exposes, and the further exoticisation and exploitation of indigenous peoples from around the world - topics which can and will be argued about 'til the cows come home - the Burger King Whopper Virgins commercials exemplify two very disparate ways of looking at food.

Cathy Erway: Burger King Ads Underscore Imperialism of the Fast Food Nation 2009

Living in an urban, liberal city, the kind of racism I see most often takes the form of cultural appropriation: going to a restaurant and seeing our cultural foods co-opted into some sort of mayonnaise hybrid; hearing non-Black hipsters calling each other N***** to show how "down" they are; attending a yoga class and seeing statues of sacred deities being used as coat racks; and of course, the exoticisation of women of colour, and the asexualisation (sorry, making up words) of many men of colour.

Racialicious - the intersection of race and pop culture 2008