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So it can't be close, next time, because those m.f.'s are going to cheat.
The majority of e. l.f.'s products are sold for only $1.
I was also President and CEO of The Black Book and responsible for its turnaround and eventual sale to a private equity group, and have held senior level positions at 1-800-Flowers and Yoyodyne, a Yahoo! company, in addition to running my own internet marketing and business development consultancy which serviced a vast array of online and traditional companies. e.l.f. Cosmetics, my responsibilities include communicating with and building e. l.f.'s client base, leveraging brand equity through strategic marketing programs, and creating/managing a major thrust into social media initiatives and partnerships.