fear-factor

The fear-factor from advertisements is working by design.

Poll: Health care reform will bring higher costs 2009

First, I am realizing that this movies “fear-factor” totally hinges on the whether or not you believe the “Case Footage” is real or not.

“The Fourth Kind” is the worst kind » Scene-Stealers 2009

This fear-factor effect holds for any utility function having everywhere-positive relative risk aversion.

Archive 2008-02-01 2008

The fear-factor is what won Pennsylvania for Hillary.

Moore: Clinton is trying to scare voters 2008

Often those fear-factor phrases and references lack accuracy and are designed specifically to scare people.

We Have More to Fear than Fear 2009

I don't like seeing the fear-factor ratcheted up like this - we can't do anything about it, in the first place, except worry.

Palin Praises The "Energy" Of The Crowds At Her Rallies 2009

Most responded as they have been conditioned to react -- out of the old fear-factor shibboleth: "After 9/11/2001 everything changed."

Coleen Rowley: What Did Pelosi Know, and When Did She Know It? 2008

During the 2004 and 2006 elections, fear-factor was used to frighten the masses with imaginary and bloated threats.

Why American Muslims are poised to vote en masse for Obama? 2008

This fear-factor effect holds for any utility function having everywhere-positive relative risk aversion.

A simple explanation of three Financial Economics Puzzles 2008

Illnesses are listed alphabetically, which goes a long way toward dimming their fear-factor.

Sharon Glassman: My Broken Toe: Unfortunate Injury Or Spiritual Message? 2008