Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun Alternative spelling of
focus group . - verb To subject ideas to
review by afocus group in order to determine the viability of those ideas.
Etymologies
Sorry, no etymologies found.
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Examples
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According to a new focus-group study by the same researchers, fame is now the number-one aspirational value among children nine to eleven years old.
Dr. Jim Taylor: Is This the Future of American Values? Dr. Jim Taylor 2012
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According to a new focus-group study by the same researchers, fame is now the number-one aspirational value among children nine to eleven years old.
Dr. Jim Taylor: Is This the Future of American Values? Dr. Jim Taylor 2012
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Instead, backed by a brutally efficient opposition research unit, the president will use focus-group tested lines of attack to disqualify the Republican nominee by questioning his or her values, intentions and intelligence.
How the GOP Can Blow It in 2012 Karl Rove 2011
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According to a new focus-group study by the same researchers, fame is now the number-one aspirational value among children nine to eleven years old.
Dr. Jim Taylor: Is This the Future of American Values? Dr. Jim Taylor 2012
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On health spending, Mr. Ryan wages semantic warfare over whether "voucher" or "premium support" describes his Medicare plan, a distinction that smacks of focus-group testing.
New Proposal Hits Old Hurdles of Budget Math David Wessel 2011
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Some focus-group participants found the older character offensive.
Advertisers Practice for Super Bowl Suzanne Vranica 2012
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"Consumers expect over-the-top advertising but there is some over-sensitivity out there," says Carolyn Crafts , chief marketing officer for Cars.com, which will air a focus-group tested spot that shows a two-headed man buying a car.
Advertisers Practice for Super Bowl Suzanne Vranica 2012
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They can raise more money, do opposition research against opponents, do focus-group testing on how to beat these guys.
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Steve Shannon , vice president of marketing for Hyundai's American division, says that while Hyundai has used focus-group testing to help it select and shape its Super Bowl ads for several years this year it went even further and put its two big game spots through an additional focus group test that was done online.
Advertisers Practice for Super Bowl Suzanne Vranica 2012
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According to a new focus-group study by the same researchers, fame is now the number-one aspirational value among children nine to eleven years old.
Dr. Jim Taylor: Is This the Future of American Values? Dr. Jim Taylor 2012
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