from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. Alternative spelling of focus group.
  • v. To subject ideas to review by a focus group in order to determine the viability of those ideas.


Sorry, no etymologies found.


  • They can raise more money, do opposition research against opponents, do focus-group testing on how to beat these guys.

    The end of the ‘Taranto Principle?’ | RedState

  • "Consumers expect over-the-top advertising but there is some over-sensitivity out there," says Carolyn Crafts , chief marketing officer for, which will air a focus-group tested spot that shows a two-headed man buying a car.

    Advertisers Practice for Super Bowl

  • Steve Shannon , vice president of marketing for Hyundai's American division, says that while Hyundai has used focus-group testing to help it select and shape its Super Bowl ads for several years this year it went even further and put its two big game spots through an additional focus group test that was done online.

    Advertisers Practice for Super Bowl

  • Some focus-group participants found the older character offensive.

    Advertisers Practice for Super Bowl

  • Instead, backed by a brutally efficient opposition research unit, the president will use focus-group tested lines of attack to disqualify the Republican nominee by questioning his or her values, intentions and intelligence.

    How the GOP Can Blow It in 2012

  • On health spending, Mr. Ryan wages semantic warfare over whether "voucher" or "premium support" describes his Medicare plan, a distinction that smacks of focus-group testing.

    New Proposal Hits Old Hurdles of Budget Math

  • According to a new focus-group study by the same researchers, fame is now the number-one aspirational value among children nine to eleven years old.

    Dr. Jim Taylor: Is This the Future of American Values?

  • There are some factors that are beyond the power of focus-group driven repositioning.

    Fernando Espuelas: The Mormon in the Room

  • When Invesco tested the phrase "institutional-quality money management," one focus-group member asked why prison inmates were handling the money.

    A Tip for Financial Advisers: When Possible, Use English

  • The filmmaker was particularly bemused about the nearly ubiquitous studio practice of using focus-group screenings to shape material — a process he was forced to endure by the producers of a studio-financed 1993 take on "Invasion of the Body Snatchers."

    Out of the Bronx, a Savvy Cinematic Vision


Log in or sign up to get involved in the conversation. It's quick and easy.