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Taco Bell, a subsidiary of Yum Brands Inc., two years ago coined the term "fourthmeal" to describe the meal between dinner and breakfast served at many of its stores open until 1 a.m. or later.
Taco Bell is persuading already overweight Americans to embrace the concept of a "fourthmeal" between dinner and breakfast.
Sadly, the word "burrito" conjures up the idea of a bland, paper-wrapped item purchased in a drive-through during the "fourthmeal" time of night.
For the stretch I'm making a fourthmeal run … I've been putting off a paper, but this game just got real interesting