from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. An array or abundance of gimmicks.
  • n. The use of gimmicks.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. gimmicks collectively, or several gimmicks
  • n. the condition of using gimmicks

from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.

  • n. a collection of gimmicks


Sorry, no etymologies found.


  • Whether we actually want all this extra gimmickry is a moot point, but it has to be a concern if Hollywoodinhidef. com's report is correct and a film-maker such as Nolan, who specifically chose not to make Inception a 3D project, is now being pushed into doing so retrospectively.

    Blurred vision on the 3D bandwagon

  • It's ridiculous, it's a blatant publicity stunt and it's patently unfair to ink-stained wretches everywhere, but gimmickry is what modern America thrives on and Joe will probably end up parlaying this fraud into a regular column for Time or Newsweek and his own cable talk show.

    Joe the Plumber

  • Or would a real man recognise this sort of cretinous gimmickry is the the automobile industries way of laughing at its critics?


  • Although we are a nation that has produced stocks with phenomenal long-term returns from both dividends and stock appreciation, we are also a nation that has produced more investment fads, more short-term gimmickry, and more white-collar corruption leading to multi-billion-dollar losses than any nation other than Japan during that country’s phenomenal bubble which is still bursting.

    Jim Cramer's Real Money

  • I couldn't care less about this kind of gimmickry, but Warner asked me to mention it, so here's the YouTube video.

    Scott Mendelson: Blu-Ray Review: Inception (2010)

  • I want to say aloud that this kind of gimmickry cannot win anything worth having.

    Giles Slade: Winter Olympics: Gold Rush or Even Ground?

  • Just three pages after he preaches how essential it is to embrace change, he vows that the Celtics will never feature popular NBA "gimmickry" such as cheerleaders and mascots "as long as I'm around."

    Technical Foul, Red

  • I am sure we have all seen what HD has done with digital projectors in theaters across the country, but I am also sure at one point someone called the use of HD film cameras on film sets "gimmickry", an insult to the look and tradition of film, but this is where the industry is headed.

    Pixars's Toy Story 3D Conversion Leaves Films Unchanged «

  • As for the first argument, you all have to remember or understand that pixar and it's development in animation technology in itself was at first was considered "gimmickry" minus the e.

    Pixars's Toy Story 3D Conversion Leaves Films Unchanged «

  • Using sonics, or gas, or some other kind of gimmickry, to mess with his inner ear somehow: confusing his sense of up and down.

    The Sinister Six Combo


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