Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A company or institution with world-wide presence in production and/or distribution, or which is recognized as a brand, or as a leader in its market segment, by most consumers world-wide.

Etymologies

Sorry, no etymologies found.

Examples

  • It catapulted Tata Motors from a commercial vehicle and small-car manufacturer to a global player with marquee brands in its portfolio.

    Pass or Fail: Tata Steers Jaguar Land Rover to Profit

  • Another is Duracell’s 1994 report that positions the firm as a true global player by styling the entire report as a passport, complete with stamps, pictures from different countries, and employee photos taken at picture booths around the world.

    Experiential Marketing

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