Definitions

from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her.

Etymologies

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Examples

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