Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. Scheduling a new or unpopular programme between two popular ones in the hope that viewers will watch it.

Etymologies

Sorry, no etymologies found.

Examples

  • Nevertheless Primeval's had a strong start in the ratings - no doubt helped by the schedulers hammocking it between helpings of the light entertainment smash Dancing on Ice - so a second series was always looked likely.

    ITV recommissions Primeval

  • I'd prefer that the servants had three hours to go swimming (or hammocking) than be compelled to spend those three hours in keeping the house spick and span.

    The House Beautiful

  • Our mornings and evenings were spent in collecting, and our days in boating, or in walking instead of hammocking.

    To The Gold Coast for Gold, Vol. II A Personal Narrative

  • Calvin Klein undie ads with pouty nearly nake men hammocking up, and my personal favorite, the low angle Victoria's Secret ad of new satin panties which, using the rule of thirds, placed the very visible camel toe in a focus point.

    Joystiq

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