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Examples
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There is a slow food movement that extols the merits of hand-cooked food made from local ingredients cooked for as long as takes - an antidote to fast food.
Tim Chester 2010
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Mudd hit the trend for thicker, hand-cooked crisps at the beginning of the curve: moving from £1.3 million is sales in 2003 to about £13 million in 2008.
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Real crisp success underlines consumer shift to hand-cooked crisps
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Spotting a market opportunity ten years ago, John Mudd set out to create an alternative to mass-produced crisps, building a business that today sees 2.5 million packs of Real hand-cooked crisps sold each week in the UK.
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Spotting a market opportunity ten years ago, John Mudd set out to create an alternative to mass-produced crisps, building a business that today sees 2.5 million packs of Real hand-cooked crisps sold each week in the UK.
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Today Real crisps has won a considerable slice of this competitive market, and is now the number two hand-cooked crisp product in the UK behind the market leader, Kettle Chips.
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Spotting a market opportunity ten years ago, John Mudd set out to create an alternative to mass-produced crisps, building a business that today sees 2.5 million packs of Real hand-cooked crisps sold each week in the UK.
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Real crisp success underlines consumer shift to hand-cooked crisps
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Real crisp success underlines consumer shift to hand-cooked crisps
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The cooking method: hand-cooked versus mass-produced
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