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"Suffice it to say that Seoul and Korea could be the 'next big thing' if positioned properly," the 43-year old CEO wrote about the global potential of "hansik" after his trip.
It seems that Wolf's discussion of barriers to the growth of Korea's culinary tourist industry and to the globalization of hansik all converge towards one underlying need: the need to educate and explain.
When the prominent culinary tourism expert came to Korea for a tour organized by the Seoul Tourism Organization and sponsored by the Seoul Metropolitan Government, The Korea Herald met up with him to discuss the global potential of "hansik."
Though Wolf did not clarify what he meant by "positioned properly," he did point out positive aspects that could contribute to and barriers that may impede the growth of Korea's culinary tourism industry and the global promotion of hansik.