from Wiktionary, Creative Commons Attribution/Share-Alike License
- adv. In a heteronormative manner or context.
Therefore heteronormatively thinking men and women should have the exact same amount of partners on the average.
And it's not coincidental that this is about Weir, who receives a disturbing amount of scrutiny and gender-policing because he does not conform to "approved" heteronormatively masculine standards and because he is queer [ed: Weir is not openly gay].
And so the obligation becomes to either get with the program (lose weight, present heteronormatively, don't look too "ethnic") or hide.