heterophilous

Low-proximity weak ties are often heterophilous, which is why they are so important in the diffusion process.

Diffusion of Innovations Everett M. Rogers 2003

Low-proximity weak ties are often heterophilous, which is why they are so important in the diffusion process.

Diffusion of Innovations Everett M. Rogers 2003

So homophilous communication may be frequent and easy but may not be so crucial as the less frequent heterophilous communication in diffusing innovations.

Diffusion of Innovations Everett M. Rogers 1995

But heterophilous communication has a special informational potential, even though it may occur only rarely.

Diffusion of Innovations Everett M. Rogers 1995

When interpersonal diffusion networks are heterophilous, followers seek opinion leaders of higher socioeconomic status, with more formal education, greater mass media exposure, more cosmopoliteness, greater change agent contact, and more innovativeness Generalizations 8-2 through 8-7.

Diffusion of Innovations Everett M. Rogers 1995

So the heterophilous network links aided rapid diffusion.

Diffusion of Innovations Everett M. Rogers 1995

This strategy breaks down a heterophilous audience into a series of relatively more homophilous sub-audiences.

Diffusion of Innovations Everett M. Rogers 1995

Ideally, they would be homophilous on all other variables education and social status, for example even though they are heterophilous regarding the innovation.

Diffusion of Innovations Everett M. Rogers 1995

To his surprise, most of these individuals said that they heard about their positions from heterophilous individuals who were not very close friends.

Diffusion of Innovations Everett M. Rogers 1995

These heterophilous interpersonal links are especially important in carrying information about innovations, as is implied in Granovetters 1973 theory of the strength of weak ties.

Diffusion of Innovations Everett M. Rogers 1995