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  • There are technology businesses that use the name Mediaware, but, to my knowledge, I coined it as a word to connote the digital merging of hardware and software -- hence, mediaware. I used it first as the name of a column for a trade magazine I edited in the 90s, then used it as the title of a technical journal I founded in 2002 as editor and publisher for a digital-media trade association. Our tagline, "mediaware is everyware," summed up that magazine's premise that the proliferation of digital media will continue apace and increasingly influence human behavior, a la the iPod, which itself is the embodiment of mediaware in how it unitizes hardware and software in a single device. In fact, I searched the word "unitize" on Wordnik, and it needs to be added, which I will do presently (ie, momentarily).

    July 6, 2009