from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. Slang Something that elicits a strong emotional response or reaction: an issue that became a hot button among younger voters.

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. a central issue, concern or characteristic, especially one that motivates people to make a choice
  • n. the principal desire that a salesman needs to "hit" in order to make a sale


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