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Examples
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Google's strategy is beginning to pay off at ad agencies such as Aegis Group PLC's iProspect, which represents advertisers such as Gap Inc. and Bristol-Myers Squibb Co. Two years ago, iProspect asked Google to provide a dedicated employee to help it navigate Google's array of ad services and get better results, said iProspect Chief Executive Rob Murray .
New Display Ad Push Adds to Bag of Tricks Amir Efrati 2012
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In the last two years, Bhasin has restructured the operations of Aegis and expanded its service offerings, consolidated the position of its media buying arm Carat and launched five new businesses which include Posterscope, digital agency Isobar, Carat Fresh Integrated activation, Vizeum and iProspect, the search marketing business of Aegis.
Deals India: Morning News Roundup Deals India Staff 2011
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Last year, iProspect spent $340 million, or 70% of its $485 million digital advertising spend in the U.S., on ads through Google, up from $240 million, or 65% a year earlier.
New Display Ad Push Adds to Bag of Tricks Amir Efrati 2012
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This week, search marketing firm iProspect came out with more research emphasizing the prevalence of blended search results, and the way they change the behavior of searchers.
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In the iProspect Blended Search Results Study, conducted by Jupiter Research for iProspect, the data showed that searchers are much more likely to click on image, news, or video search results when they are presented in a blended format.
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In the iProspect Blended Search Results Study, conducted by Jupiter Research for iProspect, the data showed that searchers are much more likely to click on image, news, or video search results when they are presented in a blended format.
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SplashCast looks like it is much more integrated in terms of providing ‘social advertisements’ whose reach is not limited to the visual medium alone. iProspect: a Search Engine Marketing (SEM) firm that ‘develops, implements and manages both natural search engine optimization and paid search advertising campaigns’.
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This week, search marketing firm iProspect came out with more research emphasizing the prevalence of blended search results, and the way they change the behavior of searchers.
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JupiterResearch sponsored by iProspect examined user response to blended search results - the practice, introduced a year ago, of including news, images, video and other material along with web search results on a page.
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Via Marketing Pilgrim, iProspect has released a report, Social Networking User Behavior Study, which confirms the power of social networking websites: [...]
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