instant-coffee

The instant-coffee launch in the Chinese market comes as the company has been exploring new tactics to grow its business at home and overseas.

Starbucks to Launch Instant-Coffee Packets in China Laurie Burkitt 2011

China's instant-coffee sales last year were up 13% to 5.1 billion yuan, according to research company Euromonitor International.

Starbucks to Launch Instant-Coffee Packets in China Laurie Burkitt 2011

Nestlé is rolling out more upscale Nespresso stores and in select markets it has recently launched an ad campaign, featuring popular blogger Han Han , to tout its instant-coffee products sold in grocery stores.

Starbucks Fans in China Howl Laurie Burkitt 2012

Two years ago, his company, Good African Coffee, broke ranks with local bean exporters to open the country's first instant-coffee plant.

Small Factories Take Root in Africa Peter Wonacott 2011

Reuters Starbucks's Via instant-coffee packets will be available across China, Hong Kong and Taiwan beginning April 6.

Starbucks to Launch Instant-Coffee Packets in China Laurie Burkitt 2011

Starbucks plans to sell its instant-coffee packets in China, expanding beyond coffee stores to also sell consumer-packaged goods in the country.

What's News 2011

Swiss food giant Nestle SA dominates China's instant-coffee market with 70% market share.

Starbucks to Launch Instant-Coffee Packets in China Laurie Burkitt 2011

The debut will follow by about seven months Starbucks 'introduction of Via, an instant-coffee packet.

At Long Last, Customized Frappuccino Kevin Helliker 2010

The debut will follow by about seven months Starbucks 'introduction of Via, an instant-coffee packet.

At Long Last, Customized Frappuccino Kevin Helliker 2010

The debut will follow by about seven months Starbucks 'introduction of Via, an instant-coffee packet.

At Long Last, Customized Frappuccino Kevin Helliker 2010