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I love the catholic part of being Catholic (and here I mean it in the sense of the faith tradition and not necessarily its instatiation in the Roman Catholic Rite)- it's vision of universality and it's rich pot of traditions to draw from even if we cannot always (even often?) make it manifest.
In another set of experiments, Keysar et al. had people read scenarios that contained either no mapping, an implicit mapping (i.e., they used language that Lakoff and Johnson argue involves the instatiation of a conceptual metaphor, but the metaphor itself was not made explicit in the sentences), or an explicit mapping (same as in the implicit condition, but with the metaphor itself as one of the sentences in the scenario).
So if you pay the cost once for VM instatiation and each additional instance uses very small amounts of memory.