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Examples
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The supplier firm’s need to reduce uncertainty drives the relationship but it tends to be narrowly focused around standard products and services, and concerned mainly with improving communication both interorganizationally and within the supplier firm.
KEY ACCOUNT MANAGEMENT AND PLANNING NOEL CAPON 2001
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The supplier firm’s need to reduce uncertainty drives the relationship but it tends to be narrowly focused around standard products and services, and concerned mainly with improving communication both interorganizationally and within the supplier firm.
KEY ACCOUNT MANAGEMENT AND PLANNING NOEL CAPON 2001
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