Aquí en Madrid, an alternative to the outrageously priced eStarbucks, which remains inexplicably popular among madrileños. Your large cappuccino, which will set you back 4.50€ in Starbucks is a more reasonable 2.60€ in JV's.
Though I doubt very much that the following statement, printed on each paper napkin, is literally true:
"Su compra beneficia a 560.000 familias productoras de café en Colombia."
(Your purchase benefits 560,000 coffee-producing families in Colombia)
I also have my doubts about the veracity of the claim that
"Cada grano de café Juan Valdez ha sido orgullosamente sembrado, cultivado y seleccionado manualmente por nuestros cafeteros."
(Each grain of JV coffee has been planted, grown, harvested with pride, and hand-selected by our coffee-growers)
Really, sometimes one wishes they would just serve you the damned coffee already, without trying to proselytize about the kinder face of capitalism.