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  • Aquí en Madrid, an alternative to the outrageously priced eStarbucks, which remains inexplicably popular among madrileños. Your large cappuccino, which will set you back 4.50€ in Starbucks is a more reasonable 2.60€ in JV's.

    Though I doubt very much that the following statement, printed on each paper napkin, is literally true:

    "Su compra beneficia a 560.000 familias productoras de café en Colombia."

    (Your purchase benefits 560,000 coffee-producing families in Colombia)

    I also have my doubts about the veracity of the claim that

    "Cada grano de café Juan Valdez ha sido orgullosamente sembrado, cultivado y seleccionado manualmente por nuestros cafeteros."

    (Each grain of JV coffee has been planted, grown, harvested with pride, and hand-selected by our coffee-growers)

    Really, sometimes one wishes they would just serve you the damned coffee already, without trying to proselytize about the kinder face of capitalism.

    March 8, 2009