Whoops. Thanks reesetee--I spelled it wrong! I'll keep this one on the list for wordieternity though.
yarb--not a franchise, exactly. But, that said, I'm using the term "trade names" loosely to mean words and phrases people use that come from commercial origins. I guess. (Probably didn't explain that too well...) But that's why things like klieg eyes are on the list. That's not strictly a trade name either.