from Wiktionary, Creative Commons Attribution/Share-Alike License.
- noun marketing The
influencethat children exert, both directlyand indirectly, on the consumerdecisions made by their parents.
from Wiktionary, Creative Commons Attribution/Share-Alike License
Blend of kid and influence.
Publisher: Rodman Publications, Inc. kidfluence: The Marketer's Guide to Understanding and Reaching Generation Y-- Kids, Tweens and Teens by Anne Sutherland