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Examples
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Between the large unorganized retail kiranas and unbranded supermarkets that serves the masses and modern retail that serves the aspirational class in large cities, there lies a thin wedge of aspirational classes who live in dusty towns.
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They have played up the adverse impact that foreign players will have on the livelihood of the 12 million mom-and-pop retail stores or "kiranas" that dot the country.
India Needs Retail Therapy Samita Sawardekar 2011
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Indeed, many experts believe that both kiranas and large retailers offer distinct advantages to consumers and will coexist as the market expands.
India Needs Retail Therapy Samita Sawardekar 2011
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Our kiranas deserve better, including a ministry of their own
WN.com - Articles related to Setting up a vegetable garden at home for safe, organic food 2010
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The stores would cater to traders, restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas, other retail store owners, offices and institutions.
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He said, "We are competing with kiranas ... organised retailers have to offer that value-added experience to draw in the footfalls."
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Now, I call up the neighbourhood kiranas for my grocery needs, "she says.
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