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from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A web page at which a user first arrives at a website.


1996, from landing +‎ page. (Wiktionary)


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  • "In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines." --Wikipedia

    May 26, 2009