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Examples
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Some are impassioned about "Life-Stage Marketing," which understands the consumer from the life-stage they're experiencing in the present.
Brent Green: Generational Marketing to Boomers Takes Business to the Heart of the Matter Brent Green 2011
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I do love this series, though I sometimes wonder if it's because I'm at a similar life-stage to Frostrup (40-something professional woman with small kids).
Rewind radio: Today; Bringing Up Britain; Radcliffe and Maconie; Front Row Miranda Sawyer 2010
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This hallmark of their current life-stage predisposes them to offers of caregiving support and education.
Brent Green: Generational Marketing to Boomers Takes Business to the Heart of the Matter Brent Green 2011
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The Erikson life-stage virtues, in the order of the stages in which they may be acquired, are:
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The Erikson life-stage virtues, in the order of the stages in which they may be acquired, are:
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These major sub-segments particularize even further, based on ethnicity, geographic, life-stage and level of adult development considerations.
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In fact, I've been thinking of re-visiting him for awhile, because I haven't read it since I got into a more critical (in the good sense) life-stage.
Day of the Dead Heather McDougal 2007
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In an exclusive interview with JackMyers Media Business Report, he says that with new targeting data available, especially on the Internet, advertisers should consider targeting people of a certain life-stage, rather than a particular age or gender.
Grandparents.com CEO Says Targeting Life-Stages is More Important Than Demographics 2008
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Shereshewsky describes Grandparents. com as a life-stage Website for a tech-savvy generation of grandparents.
Grandparents.com CEO Says Targeting Life-Stages is More Important Than Demographics 2008
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The plan has far-reaching and idealistic goals: "to expand opportunities for Americans to serve our nation at every life-stage, making service a core value of American citizenship and a problem-solving force in American society."
Lynne Glasner: ServiceNation Brings Out McCain, Obama and New York Youth 2008
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