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Examples
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Fans got lots of live look-ins on games and Bob Costas got a venue to talk baseball.
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Brief live daytime look-ins would create more Olympic buzz.
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Like giving viewers live look-ins on a hot Lindsey Vonn or Bode Miller daytime ski run rather than holding it for hours for prime time.
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Until MLB Network debuted this year, Baseball Tonight had been the only show allowed to do live look-ins on games.
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Charge advertisers extra to sponsor these new trademark live look-ins.
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So-called constant TV markets, where games will be shown in their entirety, or with the briefest of look-ins on other games, usually include teams 'hometowns.
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The NFL threw in access to DirecTV's Red Zone Channel, a part of the Sunday Ticket satellite package with live look-ins to games when teams are inside the 20-yard line.
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MLB Network this week is launching "Solid 60," a break-free Friday show that will mostly air live look-ins at baseball games and is sponsored by DirecTV, which owns 17% of the channel.
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MLB Network this week is launching "Solid 60," a break-free Friday show that will mostly air live look-ins at baseball games and is sponsored by DirecTV, which owns 17% of the channel.
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MLB Network this week is launching "Solid 60," a break-free Friday show that will mostly air live look-ins at baseball games and is sponsored by DirecTV, which owns 17% of the channel.
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