from The American Heritage® Dictionary of the English Language, 4th Edition
- n. A commodity offered especially by a retail store at cost or below cost to attract customers.
from Wiktionary, Creative Commons Attribution/Share-Alike License
- n. An item that is sold at or below cost in an effort to stimulate other profitable sales.
from the GNU version of the Collaborative International Dictionary of English
- n. an article of merchandise sold at a loss in order to draw customers.
from WordNet 3.0 Copyright 2006 by Princeton University. All rights reserved.
- n. a featured article of merchandise sold at a loss in order to draw customers
Sorry, no etymologies found.
The plan, apparently, was a sort of grand, huge-margin loss leader setup: get people in the door to buy their tack and feed, and once they are regular customers of the place, they’ll think of Smith’s Auto Sales next time they need to buy a vehicle.