loss-leader

This is why the government allowed competition to exist, and if the claim was true (there's no reason to doubt it), it should have made the US post office more profitable that private firms leapt at the chance to offer this loss-leader service.

Tax Cuts for the Rich, Arnold Kling | EconLog | Library of Economics and Liberty 2009

Mostly, I assume the Dan Brown book is being treated as a loss-leader.

Bookstore Insanity? « L.E. Modesitt, Jr. – The Official Website 2009

A lot of very tasty wine from highly reputable European growers represents in effect a loss-leader.

Why so few tasty American wines under $12? Wine importer Bobby Kacher | Dr Vino's wine blog 2009

Sometimes, a loss-leader will get you tremendous repeat business.

Free Trade with the AARP, Arnold Kling | EconLog | Library of Economics and Liberty 2009

A lot of professionals are doing that, raiding their existing work for material to put up as a kind of loss-leader to entice readers to buy their books.

Archive 2009-09-01 Ulysses 2009

And the worst of the worst are the ones who were or are willing to die to kill us, because they have been persuaded that some other life trumps this one anyway, that this is just a brief loss-leader in the cosmic reality.

Peter Samuelson: Democracy With No Center Is a Zero Peter Samuelson 2011

Perhaps they thought they were taking advantage of a loss-leader promotion.

Wanting It Both Ways for $.99 2009

All this has meant costs have mounted, and the Nano will have to be a loss-leader for a long time.

Mobilizing the Brics Mark Bursa 2010

Perhaps they thought they were taking advantage of a loss-leader promotion.

Archive 2009-07-01 2009

A lot of professionals are doing that, raiding their existing work for material to put up as a kind of loss-leader to entice readers to buy their books.

The Death of the Short Story Ulysses 2009