lovemark

For Salmond's fiendish strategists, it wasn't so much about detoxifying the Nationalist brand, as turning it into what the Saatchis call a "lovemark" – a vote for them becoming an expression of confidence in, and optimism about, Scotland's prospects.

Scotland's independence referendum will see a Scotterati recruitment drive | Pat Kane 2011

Or perhaps it's just a mirage or a "lovemark," as marketing guru Kevin Roberts might say.

Adbusters Culturejammer Headquarters 2009

His term for that level of connection is “lovemark.”

The Elegant Solution Matthew E. May 2007