"Among the new and fashionable spices of the medieval period was what the French called 'grains of paradise],' known more prosaically as malagueta pepper. Like long pepper, this spice is not in fact related to black pepper. ... It was first mentioned in Europe in the 13th century, and the designation 'grains of paradise' seems to be an early example of a commercial marketing and branding campaign."
Paul Freedman, Out of the East: Spices and the Medieval Imagination (New Haven and London: Yale UP, 2008), 12.