Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License.

  • noun A choice of words with promotional tone.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

marketing +‎ -ese

Examples

  • Avoid “marketese” – using buzzwords and extravagant adjectives.

    SciFi, Fantasy & Horror Collectibles - Part 643

  • According to the Bush management style, this sort of hortatory marketese is almost enough ( "trust me"), but then there is the obligatory recounting of credentials.

    Design by Force: The New Intelligence

  • First, clicking one of the marketese category links takes me to a page featuring a laptop picture and two calls to action (compare these products and HP Pavilion Home Network PCs).

    Search Engine Land: News About Search Engines & Search Marketing

  • That marketese has gotten him a company successfully launching rockets into orbit.

    "MAIN" via Steve in Google Reader

  • This press release just cracks me up, because it veers from trying to sound incredibly hip to using over-the-top adjectives ( "the famous island of Alcatraz") to dropping into heavy marketese and then into statistics and business cases.

    Wi-Fi Networking News

  • This press release just cracks me up, because it veers from trying to sound incredibly hip to using over-the-top adjectives ( "the famous island of Alcatraz") to dropping into heavy marketese and then into statistics and business cases.

    Wi-Fi Networking News

  • Any marketese can be added after that, if necessary.

    SitePoint » News & Trends

  • Free whitepaper - Transforming IT through convergence, alignment and good governance Last week, in a bold attempt at being relevant again, Opera Software unveiled Opera Unite, which is marketese for "web server inside a web browser."

    The Register

  • You may catch yourself lapsing into marketese at unexpected moments.

    SearchEngineWatch Experts

  • Here are three ways to avoid writing in marketese:

    SearchEngineWatch Experts

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