megabrand

And then their highest compliment: "Mr Obama somehow managed to be both Coke and Honest Tea, both the megabrand with the global awareness and distribution network and the dark-horse, upstart niche player."

Naomi Klein: How Corporate Branding Is Taking Over America 2010

Virgin, the megabrand he created 39 years ago includes more than 200 companies, a $17 billion empire.

CNN Transcript Dec 25, 2009 2009

But even against the microbrews and the new-agey drinks, we managed to build Bud Light into a megabrand.

This Bud's For Sale 2008

The video is part of a provocative but risky strategy by PepsiCo to give an aging megabrand new life among the YouTube and MySpace generation.

Super Bowl Is Crunch Time 2008

One ad executive I read said that Obama has spent enough to be a megabrand, and that most companies have spent far less on ads than, you know, his 200 -- reported $250 million in the past four months.

CNN Transcript Oct 27, 2008 2008

On July 28, Sir Richard Branson, the billionaire owner of the megabrand Virgin, and aerospace engineer Burt Rutan revealed a spacecraft carrier called the WhiteKnightTwo.

Is Space Tourism Really on the Horizon? 2008

A journalistic megabrand, the Journal tries to make sense of what's going on in the financial world, then presents its findings in what I consider a highly professional, generally disinterested manner.

It's Not All About Money 2007

"The megabrand-logo status thing has passed," says Peter Som, who does edgy variations on classic clothes.

The Future? It's All Sewn Up. 2007

And let's not forget Swedish megabrand Hennes & Mauritz, whose collections from Karl Lagerfeld, Stella McCartney and, coming this fall, Dutch eccentrics Victor & Rolf, are highly coveted by fashion insiders and trendy teens alike.

Frugal Fashion 2006

Cingular, a megabrand since its inception in 2000, will vanish later this year as the service becomes part of a revived AT&T megabrand.

Lists & Rankings: Advertising Age’s Ranking of the Top 200 Megabrands for 2005 « ResourceShelf 2006