from Wiktionary, Creative Commons Attribution/Share-Alike License

  • n. A small niche on the World Wide Web that is highly specific and appeals only to a limited demographic but may still be worthwhile and successful because of the huge total number of users.


mega- +‎ niche, coined by Clay Shirky. (Wiktionary)


  • Well-established meganiche Web sites include Gamefaq. com for video gamers, Dpreview. com for digital photography aficionados, and Howardchui. com dedicated to mobile phone zealots.

    Marketing in the World of the Web

  • Seth Godin described as “the carefully crafted non-statement of a committee. †And a missed opportunity to connect to the mommy meganiche to build bridges.

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