micro-targeting

What the parties are starting to do instead is called "micro-targeting," aiming their policies and messages at narrow bands of the population to shift just enough votes to win.

The Globe and Mail - Home RSS feed JOE FRIESEN 2011

This kind of "micro-targeting" of some philanthropic dollars can have other consequences: It can lead to under-funded organizational structure with a demoralized staff and reduced internal capacity.

Paul Shoemaker: Ten Things I'd Like to Tell Every New Philanthropist -- #1 Paul Shoemaker 2012

The Atlantic's Philip Bump explains why Pandora is in such a good spot for these micro-targeting ads, The service already differentiates advertising by location; if you're a listener, you've no doubt heard location-specific ads pop up.

HUFFPOST FUNDRACE - How To Use Campaign Funds Improperly, Romney's First Ad, Political Ads Coming To Pandora Paul Blumenthal 2011

Gingrich has developed a sophisticated in-house micro-targeting operation.

POLITICAL HOT TOPICS: Monday, April 26, 2010 2010

Their program used neighbor-to-neighbor contact in heavily Republican areas, and market research and micro-targeting to reach potential supporters in otherwise Democratic areas.

Tea party fuels GOP midterm enthusiasm, action Dan Balz 2010

This kind of "micro-targeting" of some philanthropic dollars can have other consequences: It can lead to under-funded organizational structure with a demoralized staff and reduced internal capacity.

Paul Shoemaker: Ten Things I'd Like to Tell Every New Philanthropist -- #1 Paul Shoemaker 2012

This kind of "micro-targeting" of some philanthropic dollars can have other consequences: It can lead to under-funded organizational structure with a demoralized staff and reduced internal capacity.

Paul Shoemaker: Ten Things I'd Like to Tell Every New Philanthropist -- #1 Paul Shoemaker 2012

Tempting as it is would be to think that a flip of the switch was all that was needed, the current landscape still presented real challenges for a micro-targeting political operation.

Plouffe: No Evidence That 'Professional Left' Flap Will Hurt Dem Turnout The Huffington Post News Team 2010

Republican candidates may use the California ruling to reach selected voters, but the strategy will be one of micro-targeting rather than broad messaging.

California's gay-marriage decision unlikely to shift campaign focus from economy 2010

Whitman hopes to drive a wedge between union leaders and their rank-and-file – a tactic only a multimillionaire candidate could afford to try, because of the expensive micro-targeting it requires.

Meg Whitman's Labor Strategy: Candidate Declares War On Nurses Union 2010