microtrends

Mark Penn believed in this stuff called microtrends, and, without going into detail, it is totally totally stupid.

Jason Linkins: Liveblogging The Season Finale Of The Democratic Primary Process 2008

Then again, maybe Mark Penn is referring to one of his cherished "microtrends" ... the next big thing, according to him.

Mark Penn: Internal Polls Show "Red Phone" Ad Swaying "Millions" Of Voters 2009

Penn calls his column "microtrends" because only he can detect these trends?

How insanely wrong is Mark Penn about all the money there is to be made in blogging? Ann Althouse 2009

And it didn't work when Mark Penn (obsessed with his "microtrends" and missing the megatrend) convinced Hillary Clinton to do it in 2008.

Webb Spokesperson: Um, No, We Didn't Attack McCain's Service 2009

"Sex-Ratio Singles" are the first of the "microtrends" described in Penn's new book (written with E. Kinney Zalesne).

Bella DePaulo: Is This How Mark Penn is Going to Sell Hillary Clinton to Single Women Voters? 2008

Penn sees his "microtrends" analysis as cutting edge.

Bella DePaulo: Is This How Mark Penn is Going to Sell Hillary Clinton to Single Women Voters? 2008

The difference is neatly captured by Rachel Sylvester in today's Daily Telegraph: however many 'microtrends' a political leader can devise, he will only win power if he can persuade enough voters - at an emotional as well as a rational level - that he is on their side.

The poetry of politics Burke's Corner 2007

The difference is neatly captured by Rachel Sylvester in today's Daily Telegraph: however many 'microtrends' a political leader can devise, he will only win power if he can persuade enough voters - at an emotional as well as a rational level - that he is on their side.

Archive 2007-09-01 Burke's Corner 2007

Now, armed with exquisitely detailed data, Penn has isolated more than 70 similar "microtrends," including everything from a surge in knitting among teenagers to a rise in the average age of first-time fathers.

Quick Read 2007

The most interesting trend to me alongside the climate now is the fact that games seem to be strengthening (did you see GameStop's record sales while just about every other retailer's tanking?) while film audiences are waning [*], but as far as subtle microtrends around the art and emotion in different genres that directly correlate to culture rather than insular, game-specific evolution, I doubt those connections exist yet.

Archive 2009-01-01 SVGL 2009