motivational research love

Help Wordnik hunt for a million missing words by backing our Kickstarter!

motivational research


from The American Heritage® Dictionary of the English Language, 4th Edition

  • n. Systematic analysis of the motives behind consumer decisions, used especially by advertisers and marketers to assess attitudes toward products and services. Also called motivation research.


Sorry, no etymologies found.


Sorry, no example sentences found.


Log in or sign up to get involved in the conversation. It's quick and easy.