multi-platform love

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Examples

  • Wikipedia gives this definition of Transmedia: “Transmedia storytelling, also known as multi-platform storytelling, cross-platform storytelling, or transmedia narrative, is the technique of telling stories across multiple platforms and formats using current digital technologies.

    Tribeca Film: Future of Film: Our Top 10 Transmedia Posts of 2011

  • Advocates believed that the credit provided legitimization and would stimulate more multi-platform production.

    Tribeca Film: Future of Film: Why Transmedia is Catching On

  • Along the way, practitioners and pundits have applied many terms to describe this type of production -- interactive or participatory media, cross-platform or multi-platform storytelling, deep or immersive media, experience design, story franchises, sequels, packaging, integrated media, 360 production... the list goes on.

    Tribeca Film: Future of Film: Why Transmedia is Catching On

  • But in fact, two of the area's top purveyors in these genres—the all-classical WQXR and all-jazz WBGO—are embracing digital tools to position themselves as thriving multi-platform hubs.

    Radio Stations Go Back to the Future

  • For Hearst, which owns minority stakes in ESPN and cable-network owner A&E Television Networks, the deal marks a significant new investment in making its own television programs and multi-platform videos.

    Hearst, Mark Burnett Form Joint Venture

  • Gingrich is still "made for TV"—but in an Internet-driven, parody-refracted 24-hour multi-platform news cycle, Gingrich is the kind of pol who is made only for TV.

    Ari Melber: For Gingrich Gaffe, Video Killed The Video Star

  • "Today, the Republican National Committee is unveiling a multi-platform campaign aimed at informing Americans about the risky experiments that the president is conducting on our economy and our country"

    GOP unveils new health care ad campaign

  • Today, the Republican National Committee is unveiling a multi-platform campaign aimed at informing Americans about the risky experiments that the president is conducting on our economy and our country.

    GOP unveils new health care ad campaign

  • As Henry Rowe, of media consultancy FaR, puts it: "Companies that think in terms of growing advertising will die – it's about multi-platform."

    Have trade magazines got a shelf life?

  • According to Liodice, With Ad-ID now officially recognized as the industry standard for coding digital advertising assets, we have taken a major step forward to streamline the marketing supply chain and enable multi-platform content delivery.

    Jack Myers: Why is Ad-ID Important to the Media and Advertising Industry?

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