from Wiktionary, Creative Commons Attribution/Share-Alike License
- v. To kiss in an exaggerated fashion, especially without making contact
Sorry, no etymologies found.
Ben Affleck, Sheryl Crow and even Martin Sheen, who played the mythic President Bartlet in The West Wing (a New Labour ur-text), have all been mentioned as potentials to offer mwah-mwah kisses to Mr Brown for the ‘progressive’ cause once the general election arrives.
We all know how it all pans out finally - foes and adversaries apologise, go mwah-mwah and make up.
Now that we’re all so used to doing that continental mwah-mwah thing on both sides, just the one kiss feels oddly old-fashioned and … I don’t know … intimate.