naming-rights

AP reports on the terms of the deal: A proposed NFL stadium in downtown Los Angeles would be called Farmers Field under a 30-year naming-rights deal between developer AEG and Farmers Insurance Exchange....a person familiar with the negotiations tells The Associated Press that AEG would get $700 million over 30 years if the firm builds its planned stadium and lures an NFL team to the country's second-largest market.

Downtown LA Stadium Gets A Name, Will It Get A Team? AP/HuffPost 2011

The LA Times writes: Announcing a naming-rights deal for a stadium that has not been built, on a site that has not been approved, for a team that has not been acquired is unheard of.

Downtown LA Stadium Gets A Name, Will It Get A Team? AP/HuffPost 2011

The estimated amount goes some way to justifying Citi's $20 million-a-year partnership with the Mets and also makes a solid case for the value of banks' naming-rights deals.

How Banks Finished in Stadium-Sponsorship Ranks Sam Mamudi 2011

This morning, in a packed room at the LA Convention Center's West Hall, AEG and Farmers Insurance brought out the big guns to announce a stadium naming-rights deal AEG's Tim Leiweke called the "largest naming rights deal since they named it planet Earth."

Downtown LA Stadium Gets A Name, Will It Get A Team? AP/HuffPost 2011

AP reports on the terms of the deal: A proposed NFL stadium in downtown Los Angeles would be called Farmers Field under a 30-year naming-rights deal between developer AEG and Farmers Insurance Exchange....a person familiar with the negotiations tells The Associated Press that AEG would get $700 million over 30 years if the firm builds its planned stadium and lures an NFL team to the country's second-largest market.

Downtown LA Stadium Gets A Name, Will It Get A Team? AP/HuffPost 2011

The club's principal owner recently backed Arsène Wenger's suspicion of Manchester City's £400m naming-rights deal with Etihad Airways, tweeting: A club's best player has to be worth at least 10% of your naming rights.

Tom Werner says Liverpool will keep investing but backs finance rules 2011

With the media buzzing about AEG being in negotiations with Farmers Insurance over a naming-rights deal worth $20 million a year for 30 years, I can't help thinking about the lesson Metro can learn from the pros at AEG.

Joel Epstein: Downtown LA's Transit-Oriented Stadium Joel Epstein 2011

Getty Images Maya Moore The talks are the closest the Giants and Jets have come to making a naming-rights deal since 2008 when talks with German insurer Allianz fell apart.

Eli Manning Favors Burress Over Barber 2011

With the media buzzing about AEG being in negotiations with Farmers Insurance over a naming-rights deal worth $20 million a year for 30 years, I can't help thinking about the lesson Metro can learn from the pros at AEG.

Joel Epstein: Downtown LA's Transit-Oriented Stadium Joel Epstein 2011

The LA Times writes: Announcing a naming-rights deal for a stadium that has not been built, on a site that has not been approved, for a team that has not been acquired is unheard of.

Downtown LA Stadium Gets A Name, Will It Get A Team? AP/HuffPost 2011