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He, like a million other non-A-list bloggers, sells products over the Internet.
Can an indie company grow incrementally by releasing small/non-A-list games and without equity or publication money, to the point of having a viable exit strategy?
The film's release had been held up for several months after 20th Century Fox sued Warner Bros., claiming it owned the film rights to the original 1986 DC Comics cult novel, illustrated by Dave Gibbons and written by Alan Moore, who ended up pulling his name off this hard-R-rated, big-budget, non-A-list star production.
Buzzmachine speculates it’s an advertising campaign, pearsonified thinks it shows great marketing saavy, this blogger spins the experience into a odd story, another blogger wonders why they chose him and his non-A-list blog, Gawker’s Consumerist is in the program, and one blogger has even posted some photos they’ve taken with their free phone to Flickr.