Definitions
from Wiktionary, Creative Commons Attribution/Share-Alike License.
- adjective Not
premium
Etymologies
from Wiktionary, Creative Commons Attribution/Share-Alike License
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Examples
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BA's nonpremium traffic fell 9.6% year-to-year, while premium traffic dropped 1.6%.
BA Estimates Snow Tab at $78 Million Kaveri Niththyananthan 2011
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Excluding the impact of strikes, BA said there was a modest year-on-year improvement in premium traffic, with nonpremium-traffic levels remaining stable.
Cabin-Crew Strikes Hurt BA Traffic Kaveri Niththyananthan 2010
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Excluding the impact of strikes, BA said there was a modest year-on-year improvement in premium traffic, with nonpremium-traffic levels remaining stable.
Cabin-Crew Strikes Hit BA Traffic Kaveri Niththyananthan 2010
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Excluding the impact of strikes, BA said there was a modest year-on-year improvement in premium traffic, with nonpremium-traffic levels remaining stable.
Cabin-Crew Strikes Hurt BA Traffic Kaveri Niththyananthan 2010
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Excluding the impact of strikes, BA said there was a modest year-on-year improvement in premium traffic, with nonpremium-traffic levels remaining stable.
Cabin-Crew Strikes Hurt BA Traffic Kaveri Niththyananthan 2010
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At British Airways, July traffic, measured in revenue-passenger kilometers, rose 1%, helped by a recovery in demand for nonpremium tickets.
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Premium traffic, the airline's main profit driver, dropped 11.9%, while nonpremium traffic up 1.3%.
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"We have increased our sales activity in markets with stronger foreign currencies to benefit from exchange and continue to offer competitive fares in both premium and nonpremium cabins."
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In addition, the growth in cross-channel marketing campaigns are making the nonpremium or off-deck mobile interaction far more valuable for the end-user.
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Still, Petercam analyst Kris Kippers said it will become "extremely difficult" for Heineken to keep boosting sales through price increases, as the price gap with nonpremium beers "should certainly not widen."
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