meaning: on point. The beef over who owns “on fleek,” which essentially means “on point,” left out the person truly behind the phrase—a high schooler in the Chicago suburbs named Kayla Newman, who says she came up with the term on the spot and used it in a six-second video posted to Vine.
Brands and celebrities have repurposed Newman’s creation as well. Taco Bell described itself as “on fleek” in October, racking up more than 15,000 favorites and 19,000 retweets. A few days later, International House of Pancakes posted a similar tweet and won even more favorites and retweets. Chris Brown and Lil Wayne have publicly uttered the phrase, and last week The New York Times included it in a language quiz about Internet-era slang, headlined “Are You on Fleek?”