on-brand

In an on-brand tip of the hat to the PR playbook of yesteryear, the network TV Land, which regularly airs such old standbys as "Hogan's Heroes," "The Beverly Hillbillies" and "Gunsmoke," threw an 89th birthday party for the actress Betty White on Tuesday at Le Cirque.

White's Hot Birthday Bash Marshall Heyman 2011

*** Meanwhile, all the way in Williamsburg, a more modest—and perhaps on-brand—party was happening at a bar called Public Assembly on North 6th Street for a new MTV show, "I Just Want My Pants Back."

From Network Splash to Dive-Bar Sass Marshall Heyman 2012

The producers ensure everything associated with the series is scrupulously on-brand, right down to the quality of the creative work that comes out of Sterling Cooper Draper and Pryce.

Good Brands Focus And Deliver 2010

"Their show and value system is not on-brand with us," Mr. Palma says.

Fall in Love, Plug the Island 2010

A tagline that's as on-brand as every other of the company's branding initiatives.

Creative Capitalism: Branding Lessons From Newman's Own 2010

To the contrary, the company took on a comeback campaign, identifying new and distinctly on-brand ways to tell its story to appeal to the current and growing house-proud audience.

For Playboy, Chevrolet Corvette: Lessons From Martha Stewart 2010

But remember above all, give them recognition and access to special events, review on-brand products, access to important people and information -- and do not pay them, or you risk making the relationship a thin transaction.

How To Create A Customer Advocacy Program 2010

A tagline that's as on-brand as every other of the company's branding initiatives.

Creative Capitalism: Branding Lessons From Newman's Own 2010

• Assuming that your audience will generate content as on-brand and on-topic as your marketing department does.

Ten errors to avoid when setting up a social network Thatsnews 2008

• Assuming that your audience will generate content as on-brand and on-topic as your marketing department does.

Archive 2008-11-01 Thatsnews 2008