online-advertising

China's Internet companies have generated enormous enthusiasm among investors, and some of their valuations have reached levels similar to those of their U.S. counterparts, even though China's online-advertising market is still smaller than the U.S. market.

China's 'Twitter' Has Big Dreams Loretta Chao 2011

Now a series of specialized companies are pitching products to simplify the landscape by helping marketers navigate the online-advertising world.

Pulling Out Weeds Online Emily Steel 2011

The new law was opposed by the online-advertising industry, which fears the legislation will pave the way for similar moves across Europe.

Dutch Require Consumer Consent to Put Cookies on PC John W. Miller 2011

China's Internet companies have generated enormous enthusiasm among investors, and some of their valuations have reached levels similar to those of their U.S. counterparts, even though China's online-advertising market is still smaller than the U.S. market.

China's 'Twitter' Has Big Dreams Loretta Chao 2011

Do-not-track tools in browsers automatically send out messages to websites and online-advertising networks requesting that users' movements around the Web not be tracked.

Apple Adds Do-Not-Track Tool to New Browser Nick Wingfield 2011

The law has caused consternation among telecom companies and online-advertising executives because they fear it sets an antibusiness precedent for the rest of the EU.

Dutch Require Consumer Consent to Put Cookies on PC John W. Miller 2011

Mr. Polonetsky was previously chief privacy officer at online-advertising companies AOL Inc. and DoubleClick, now part of Google Inc.

Proposed Bill Would Put Curbs on Data Gathering Julia Angwin 2011

Twitter, which lets people broadcast messages called "tweets" of up to 140 characters in length, is attempting to become an online-advertising powerhouse but still faces challenges including the perception that many people don't understand how to use the service, which includes symbols such as "@" and "#," and don't know what kind of information they can view on it.

Twitter Redesigns Its Site, Adds New 'Stories' Section Amir Efrati 2011

"Fifty percent of campaigns in euro volumes might be shut down," said Stephan Noller , chief executive of nugg.ad, an online-advertising consulting company.

Dutch Require Consumer Consent to Put Cookies on PC John W. Miller 2011

So far, major online-advertising networks, which use tracking to sell ads tailored to consumers' tastes, haven't yet agreed on how to honor the system.

Apple Adds Do-Not-Track Tool to New Browser Nick Wingfield 2011