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We're already ranked in the Technorati top 500 (484) out of over 100 million blogs, but our traffic, according to alexa. com, outpulls some of the technorati top 50.
I've tested the same signs in the same exact locations, changing only the phone # from local to 800, and found local outpulls toll free like 3 to 1.
The idea is when you test one approach against another, and analyze the results, you will find that one marketing medium almost always substantially greatly outpulls all the others by a large margin.