p&a

Is his name recognition really high enough to offset the risk that a new $100m (production budget plus p&a) concept represents?

Family Guy Creator Seth MacFarlane to Direct, Co-Star and Voice $65 Million R-Rated Comedy ‘Ted’ | /Film 2010

With above-the-line and p&a added on, the total price tag could well have been at least $65 million, which meant that the picture would have to gross well over $130 million for the studio to see any profit.

STAR PETER BISKIND 2010

New Films Cinema will release Chain Letter in the U.S. theatrically this October with multi-million dollar p&a backing on over 400 screens.

Business Wire Travel News 2010

The so called WORD OF MOUTH movies are major set ups like Borat or Juno with a p&a spend of minimum $30 million per movie.

*Shacknews* Games 2008

Major Movies per year almost 80\% are not even making their p&a costs in the theaters back and 70\% will loose money even after DVD and TV and foreign sales.

*Shacknews* Games 2008

Also DVD releases cost money and not all revenues going against the production or p&a costs -- there are also distribution fees of 10 to 20\% first due.

*Shacknews* Games 2008

Just now the new Julia Roberts movie sold under 70,000 tickets with $1 million in p&a.

*Shacknews* Games 2008

The Oscar Movies are image transfer investments: There Will Be Blood was a $42 million p&a spend with less then 40\% returns of the p&a.

*Shacknews* Games 2008

The majors must agree to reduce the p&a -- because the p&a makes movies unprofitable.

*Shacknews* Games 2008

I started my $60,000 movie German Fried Movie with five prints 1991 in German theaters with $20,000 in p&a [advertising costs] and sold 20,000 tickets over a period of four months.

*Shacknews* Games 2008