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Examples
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This made me think of Bruce Banner and his alternate perona the Hulk.
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In SEO, a definition of a perona and a particular need of that persona (for example "college student seeking laptop covers").
Netvouz - new bookmarks LawnchairLarry 2010
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People gravitate to a perona very quickly, especially when it can represent and identify with them.
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Dogbert, in his financial advisor perona, is talking to a client:
RedState 2009
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